\nIn 1992, on his son Angelo<\/strong>\u2019s insistence, they began bottling some of their Arneis and Brachetto wines under their own label. The generational conflict that soon developed however was not easy. Father and son had different ideas on how to \u201coptimize\u201d production. Alfonso, who had grown up selling fruit by weight, could not bear the idea of cutting off \u2018perfectly good grapes\u2019 to improve the flavor. It was not until 1995 that Angelo, building on the farming skills he had learned from his father, managed to start shifting the focus in the vineyard from production quantity to quality. In 1996 he bottled his first Roero Audinaggio Valmaggiore, a Nebbiolo aged in small oak casks (barriques), which would become the Cascina Ca\u2019Rossa calling card.
\nBuilding on that success and recognition, a decision was made to upgrade the barbera produced from the Mulassa vineyard with a period of ageing in wood, creating their first Barbera Superiore.
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![\"Cascina](\"https:\/\/www.cascinacarossa.com\/wp-content\/uploads\/2018\/03\/ca-rossa-vini-roero.jpg\")
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